The purity of the Alps, turned into products
alps pure grew out of a deep connection to the Alps — their untouched nature, their strength and the gifts they hold for our health. We translate all of that into skincare and supplements that feel genuinely good and treat nature with respect.
How alps pure began
alps pure was founded by Thomas Rauch and Michael Linz — two people who have always approached the Alpine landscape with deep respect. They share one simple belief: the purest active ingredients don't need noise, they need care.
From the shore of Lake Ossiach near Villach, we set out to turn that idea into real products. At the heart of it all is hexagonal, finely structured water — the innovation behind our skincare that makes active ingredients especially easy to absorb.
Today alps pure stands for two product worlds that grow from the same conviction: skincare built on hexagonal water, and supplements made with Alpine herbs. What started small has become a brand — carried by purity, sustainability and the courage to do things genuinely well.
What we stand for
Purity
We leave out what doesn't belong. Our formulas rely on pure, natural active ingredients — no unnecessary additives, just full attention on what truly works.
Sustainability
The nature of the Alps is our source — and our responsibility. We handle resources with care, think in cycles and make decisions so that future generations benefit too.
Innovation
We combine time-honoured knowledge with modern science. Hexagonal water is the best example: a thoughtful idea that makes skincare noticeably more effective — scientifically grounded, never for its own sake.
Our mission
We want to enrich the world with the purity and vitality of the Alps — through natural, scientifically grounded products that do people good. In doing so, we protect the environment we draw from and treat it with the respect it deserves.
Our vision
alps pure aims to become a recognised name for purity, sustainability and innovation — a brand that helps people live healthier, more balanced lives. We believe real quality and real responsibility aren't a contradiction, but belong together.
Rooted in the Alps
The Alps aren't just our home — they're the origin of everything we make. Clear water, pure air and powerful plants shape every product, and oblige us to treat this landscape with care.
- Active ingredients and inspiration drawn straight from the Alpine wild
- Careful selection of pure, natural raw materials
- Resource-conscious decisions across the whole production process
- A responsibility to nature that protects future generations
The people behind alps pure
alps pure is led by two founders who have made their love of the Alps the measure of their work. Out of respect for nature comes a standard that shapes every product.
Thomas Rauch & Michael Linz · Founders, alps pure GmbH
Experience the power of the Alps
Discover skincare and supplements born from a real connection to nature — pure, considered and noticeably good.